“I don’t care what people had for dinner!”
“What is the value of social media?”
I can’t tell you how many times I’ve heard these statements made to me when talking about social networking tools and their value. Well I’m here to give you 2 real life examples of how being active with social tools like Twitter have benefited me.
The first example is Gini Dietrich. I’ve referred to Gini in prior posts but she is worth mentioning again because I think that highly of her. She is the author of SpinSucks.com and chief executive officer of Arment Dietrich, Inc., a firm that uses non-traditional marketing in a digital world. She and I were introduced through Twitter and have developed a great friendship and mutual respect for each others talents. It also helps that we have the similar beliefs on why social networking tools need to become such a vital part of B2B and B2C companies. The neatest thing about this was that I met her face to face for the first time today at a conference she was speaking at about social media. What I learned about her through Twitter and Facebook was confirmed after meeting her in person…she’s smart, talented and if you are fortunate enough to know her, you’re lucky.
The second example is Bryan Willmert. Bryan is the author of Soul Excursion, his personal blog where he says he “loves to dream big.” He and I first started talking on Twitter but it was soon after that we met face to face. He is the Service Director at my church, Kensington Community Church. After talking briefly, I knew there was something about him that I liked. We have different backgrounds but one particular thing in common…a passion for all things social media. He “gets it” and why it needs to be a part of any communication to consumers today. He and I have become pretty good friends and I’m very blessed to know him.
So there are my examples. They don’t have anything to do with profits or ROI. They deal with the true value of social networks…people and building relationships.
What are your thoughts? Do you have any examples of how Facebook, Twitter or LinkedIn has benefited you?