Comments on: 4 Opportunities for Buick and GMC http://patrickreyes.net/2010/06/30/4-opportunities-for-buick-and-gmc/ Sun, 10 Feb 2013 22:45:25 +0000 hourly 1 http://wordpress.com/ By: Defining the Brand: Loyalty or Acquisition? « Rey(es) of Light http://patrickreyes.net/2010/06/30/4-opportunities-for-buick-and-gmc/#comment-1460 Fri, 25 May 2012 16:06:58 +0000 http://patrickreyes.net/?p=629#comment-1460 [...] I read it, I was reminded of something I posted a couple of years ago where I recommended my former employer change their focus from customer acquisition to customer [...]

]]> By: Glen Durmisevich http://patrickreyes.net/2010/06/30/4-opportunities-for-buick-and-gmc/#comment-138 Fri, 02 Jul 2010 03:25:29 +0000 http://patrickreyes.net/?p=629#comment-138 Great ideas Patrick. It is difficult in today’s automotive market to develop the brand loyalty that existed in the past. Creating the feeling of community within a particular brand is important to making the customer comfortable that they made the right decision to buy and that they automatically have a connection directly to the company. BMW does this well with their connection with the BMW Club. Keep pushing the ideas and one day they will stick.

Glen

]]> By: Patrick Reyes (@patrickreyes) http://patrickreyes.net/2010/06/30/4-opportunities-for-buick-and-gmc/#comment-137 Thu, 01 Jul 2010 18:33:50 +0000 http://patrickreyes.net/?p=629#comment-137 Thanks G!

]]> By: Gini Dietrich http://patrickreyes.net/2010/06/30/4-opportunities-for-buick-and-gmc/#comment-136 Thu, 01 Jul 2010 18:26:47 +0000 http://patrickreyes.net/?p=629#comment-136 Bravo!! Great post, great ideas, great courage!

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